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Paid Marketing & PPC

Ad Campaigns That Deliver Leads from Day One

Unlike SEO, paid advertising delivers results the day your campaign goes live. Our certified PPC experts manage Google Ads, Meta Ads, and YouTube campaigns that drive qualified leads and sales at a profitable cost-per-acquisition.

Avg Return on Ad Spend
40%
Lower CPA vs Industry
Day 1
Campaign Results
📢 Ad Campaign Dashboard
Live
₹4.2L
Ad Revenue
5.2×
ROAS
₹180
Avg CPA
Campaign Click-Through Rate8%
Landing Page Conversion12%
Ad Quality Score9/10
🔍 Google Search — Lead GenActive
📘 Meta Ads — RetargetingActive
▶️ YouTube Pre-Roll — AwarenessPaused
🔍 Google Search Ads
📘 Meta / Facebook Ads
📸 Instagram Ads
▶️ YouTube Ads
🛒 Google Shopping
🎯 Retargeting
📊 Conversion Tracking
💰 Max ROAS
🔍 Google Search Ads
📘 Meta / Facebook Ads
📸 Instagram Ads
▶️ YouTube Ads
🛒 Google Shopping
🎯 Retargeting
📊 Conversion Tracking
💰 Max ROAS
What We Offer

PPC Services That Maximise Every Rupee

Data-driven paid advertising across every major platform — with full transparency and ROI you can measure from month one.

🔍

Google Search Ads

Intent-based campaigns targeting users actively searching for your product or service — the highest quality leads with strongest purchase intent.

📘

Meta Ads (Facebook & Instagram)

Audience-based campaigns reaching your exact target customer by demographics, interests, and behaviour — ideal for B2C brands and lead generation.

▶️

YouTube Video Ads

Pre-roll and in-feed video campaigns for brand awareness at scale. Skippable and non-skippable formats with advanced audience targeting options.

🛒

Google Shopping & P.Max

Product listing ads for e-commerce with automated bidding to maximise conversions across Google's Search, Display, YouTube, and Gmail inventory.

🎯

Retargeting Campaigns

Re-engage website visitors, cart abandoners, and past customers with precision-targeted ads — your warmest audience at your lowest CPA.

📊

Conversion Tracking

Pixel setup, goal configuration, and multi-touch attribution so you know exactly which ads, keywords, and audiences drive your actual sales.

🏪

Optimised Landing Pages

Dedicated landing pages built and A/B tested for each campaign — conversion-engineered with clear CTAs and zero distractions.

📈

Smart Bid Strategies

Target ROAS, Target CPA, and Maximize Conversions bidding leveraging Google's machine learning to automatically optimise spend allocation.

📋

Monthly Reporting

Full transparency — spend, impressions, clicks, conversions, CPA, ROAS — plus next-month recommendations. No black boxes, ever.

Our Process

Our Campaign Launch Process

01
🔍

Audit & Strategy

Review your goals, audience, competitors' ad strategies, and historical data to define campaign architecture and realistic performance targets.

02
🎯

Keyword & Audience Research

Deep keyword research for Google, audience building for Meta — highest-intent, lowest-competition opportunities for your budget.

03
🎨

Ad Creative Production

Compelling ad copy, banner designs, and social creatives — with dedicated conversion-optimised landing pages for each campaign.

04
⚙️

Campaign Setup

Account structure, bid strategies, negative keywords, audience exclusions, and conversion tracking — configured correctly from day one.

05
🚀

Launch & Monitor

Campaigns live with daily monitoring for the first 2 weeks. Fast optimisations to kill underperforming ads and scale winners immediately.

06
📊

Optimise & Scale

Weekly bid adjustments, A/B creative testing, audience expansion, and budget reallocation toward the highest-ROAS campaigns every month.

Advanced PPC Capabilities 🎯

Performance Marketing Beyond Basic Ads

Sophisticated capabilities that separate profitable campaigns from ones that just spend your budget.

🤖

AI-Powered Bidding

Google Smart Bidding and Meta Advantage+ that use machine learning to allocate budget to the highest-value impressions automatically.

🔎

Negative Keyword Management

Weekly search term analysis to identify irrelevant queries and add negatives — preventing wasted spend on traffic that will never convert.

📱

Mobile-First Campaigns

Click-to-WhatsApp ads, call extensions, and mobile-specific landing pages for India's mobile-first audience — highest conversion rates.

🏠

Local Service Ads

Google Local Service Ads for local businesses — pay only when qualified customers call you directly from the ad placement.

👥

Lookalike Audiences

Build lookalike audiences from your best customers on Meta and Google to find new buyers who behave identically to your existing ones.

💰

Budget Pacing

Daily budget monitoring ensures spend is paced correctly throughout the month — no blowing the budget in week one with nothing left.

Tech Stack

Certified on Every Major Platform

Proven, modern tools chosen for performance, security, and long-term reliability.

Google AdsGoogle Analytics 4Google Tag ManagerMeta Ads ManagerMeta PixelGoogle Merchant CenterPerformance MaxHotjarUnbounceSEMrushSpyFuLooker StudioYouTube AdsLinkedIn AdsSearch Ads 360DV360
Why TezzSoft

Why Our PPC Outperforms In-House

🎓

Certified Experts

Google Ads certified and Meta Blueprint certified team. We pass the exams — and more importantly, we deliver the profitable campaigns.

💰

Your Budget, Your Account

Ad spend goes directly to Google and Meta from your payment method. We charge a transparent management fee only — no markup on ad spend.

🎯

Zero Wasted Spend

Rigorous negative keyword lists, audience exclusions, and daily monitoring ensure every rupee is spent on genuinely qualified prospects.

📊

Full Transparency

Admin access to your own accounts always. Every campaign, keyword, and rupee spent is visible to you at any time.

Fast Campaign Launch

New campaigns live within 48–72 hours of briefing. When you need leads urgently, we deliver urgently.

🔄

Month-to-Month

No annual ad management lock-in. Continue because our campaigns are profitable — not because you're contractually obligated to stay.

Results That Speak for Themselves

Average Return on Ad Spend
40%
Lower CPA vs Industry Avg
₹180
Average Cost Per Lead
Day 1
Results from Launch
Client Stories

Advertisers Who Love Their ROI

★★★★★

₹50,000 ad spend generated ₹4.2 lakh in course enrollments in month one. 8.4× ROAS — far beyond what we expected. We scale budget every month now.

VK
Vivek Kumar
Director, EduStart Academy
★★★★★

Google Ads brought 28 qualified property enquiries in 30 days. Best source of leads we've ever had — better quality than any portal listing.

SP
Sunita Pandey
Owner, SP Real Estate
★★★★★

Meta retargeting converted 22% of our webinar attendees into paying customers. TezzSoft's landing page strategy made all the difference to the conversion rate.

AK
Amit Kumar
CEO, LogiTech Solutions
FAQ

Paid Advertising FAQ

What is the minimum ad budget needed?
For Google Search Ads, a minimum of ₹15,000–₹20,000/month in ad spend is needed for meaningful data and optimisation. For Meta Ads, ₹10,000/month is a workable starting point.
How much do you charge for management?
Management fees are typically 15–20% of monthly ad spend with a minimum of ₹5,000/month. Full pricing provided during the initial consultation.
How quickly will I see results?
Google Search Ads can generate leads within hours of going live. Meta Ads typically need 7–14 days for the algorithm to learn and optimise before results stabilise.
Do you build the landing pages?
Yes. Dedicated conversion-optimised landing pages for each campaign are included in our full-service PPC packages — or available as an add-on to basic management.

Ready to Get Leads from Day One?

Book a free PPC audit. We'll review your current campaigns or competitors' and show you the exact strategy to improve your ROI immediately.

📊 Get Free PPC Audit 💬 WhatsApp Us
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